Nike Stock Updates Today has had a rough 2026, and this week made it rougher. The company reported fiscal first-quarter results on October 1 that beat on profit but missed on sales. It also gave a full-year forecast that unsettled investors. Here is what happened, why it matters and what to watch next.
What’s happening with Nike stock today?
Short answer: NKE is trading near its lowest level since 2013 after Nike’s Q1 report, which showed falling revenue, a steep China decline and a forecast for lower sales this fiscal year.
Nike closed Thursday at $35.15, then reported after the bell. By Friday morning, CNBC reported shares were set to open around $31 to $32, the lowest price since 2013. Other outlets put the premarket drop between 8% and 11%. CNBC also noted the stock is down about 45% so far in 2026. Nike stock sinks as revenue misses estimates, expects to cut jobs +4
| Snapshot (Oct 1–2, 2026) | Detail |
|---|---|
| Ticker / exchange | NKE, NYSE |
| Oct 1 close | $35.15 |
| Friday premarket indication | Roughly $31–$32 |
| 2026 performance | Down about 45% |
| Next major event | Investor Day, Nov 16–17 |
For the exact live quote, day high and low, and previous close, check your brokerage app or a market-data site. Any number printed in an article goes stale quickly.
Why did Nike shares fall?
Investors reacted to the outlook more than to the quarter itself. Three things drove the sell-off:
- A revenue miss. Revenue was $11.21 billion against consensus of $11.33 billion, a 4% decline from a year earlier. Yahoo Finance
- A weak full-year forecast. Nike expects fiscal 2027 revenue to fall by a high-single-digit percentage, with adjusted EPS of $1.15 to $1.35, well under the $1.69 analysts had expected. biggo
- China keeps deteriorating. Management said its guidance assumes China gets worse for the rest of the year. benzinga
The profit beat was real but didn’t matter much. Earnings per share of 48 cents topped estimates of about 44 cents, yet markets usually price the future, not the past quarter. investinglive
Nike’s Q1 earnings and revenue in numbers
Nike’s fiscal year runs June to May, so the quarter ended August 31, 2026 is “fiscal Q1 2027.” Some headlines label it “Q1 2026” by calendar year, which causes confusion.
| Metric | Result |
|---|---|
| Revenue | $11.21B (down 4%) |
| EPS | $0.48 (vs. $0.49 a year ago) |
| Gross margin | 42.8% (up 60 basis points) |
| North America | Up 2% |
| EMEA | Down 5% |
| Greater China | Down 22% reported ($1.18B) |
Sources: Yahoo Finance, BigGo Finance, Traders Agency. Nike stock sinks as revenue misses estimates, expects to cut jobs +2
The picture is mixed. Nike Performance grew high single digits, while Nike Sportswear fell low double digits and Jordan Brand fell mid-teens. Running, football and basketball are working. The lifestyle products that built Nike’s margins are not. Yahoo Finance. digital.fidelity
Why is China the problem to watch?
Greater China revenue fell to $1.18 billion from $1.51 billion, and regional EBIT dropped 34%. On a currency-neutral basis, the decline was 26%. Management blamed a marketplace reset that includes shutting unprofitable online channels. It also said that a made-for-China collection launches this month. Nike Q1 FY2027 Revenue Falls to $11.21 Billion, Misses Estimates; Greater China Down 22% as Company Unveils ‘Pace’… +2
This is where I’d focus. Nike is trading short-term China sales for healthier pricing and a cleaner channel. That can work, but management has told investors the pain will last “multiple seasons.” Anyone hoping for a quick bounce should take that seriously.
Nike layoffs and the “Pace” restructuring
Alongside earnings, Nike announced a plan called Pace. Its goals and details:
- Savings target: about $2.5 billion through fiscal 2031, mostly in fiscal 2029 and 2030. foxbusiness
- Structure: reorganizing into three geographic regions, a new campus in Bengaluru, India, and an Asia Pacific and Greater China leadership team based in Singapore. foxbusiness
- Jobs: CEO Elliott Hill said the plan will result in fewer roles, with decisions beginning in 2027. No headcount figure has been given. foxbusiness
For context, Nike cut roughly 1,400 Global Operations jobs in April. Pace is a bigger, longer program. More details are promised at Investor Day on November 16–17. foxbusinessfoxbusiness
What are analysts saying about Nike stock?
Wall Street is mostly cautious, and several firms were already negative before earnings.
- Goldman Sachs cut its target from $38 to $30 and kept a Hold rating; Citi also lowered its target. tipranks
- Morgan Stanley is Underweight, with CNBC listing its target at $27. CNBC
- Bank of America downgraded Nike last week, cutting its target to $30 from $47. Yahoo Finance
- Deutsche Bank lowered its target to $37 from $45 on September 28. CNN
- CFRA’s Zach Warring, who rates Nike a Buy, said valuations and expectations have been reset. Yahoo Finance
Before earnings, the TipRanks consensus was Hold, based on six Buys, 17 Holds and six Sells, with an average target of $38.68. Expect those targets to fall as analysts update their models. tipranks
Other pressures include Kylian Mbappé’s exit, as he ended his deal with Nike and is joining On, and Nike’s removal from the S&P 100 after nearly 20 years. Yahoo FinanceYahoo Finance
Is Nike stock a buy, sell or hold?
I can’t tell you what to buy, and nobody can promise a recovery. Here is how the two sides look.
The bear case: earnings guidance was cut sharply, China is still shrinking, and cost cuts take years to pay off. Some analysts, like those quoted by CNBC, say the selling may not be over. CNBC
The bull case: expectations are now low, the gross margin is improving, North America is growing again, and Performance categories are healthy. The market already prices in a lot of bad news.
What would change the picture:
- Evidence China is stabilizing
- Sportswear and Jordan declines narrowing
- Specific targets at Investor Day
- Clearer trends in the holiday quarter
If you’re deciding, think about your time horizon and how much volatility you can tolerate. A licensed financial adviser can help with personal circumstances.
Key dates ahead
- Nov 16–17, 2026: Nike Investor Day
- Late October 2026: Adidas reports third-quarter results, a useful read on sportswear demand. Sources list October 28 and October 29, so check Adidas’s investor calendar. ad-hoc-newsad-hoc-news
How to check the Nike stock quote and chart yourself
Yahoo Finance, Google Finance and most brokerages show live quotes, volume and day ranges. For long-term context, set the chart to “Max” and compare today’s price with the 2021 peak. Nike is also now far below where it traded at the start of 2026.
4. Custom FAQ Section
Nike stock updates today: what should I know?
Nike reported fiscal Q1 2027 results on October 1. Revenue of $11.21 billion missed estimates, and Nike guided to a high-single-digit revenue decline for the year. Shares were indicated to open near $31–$32 on Friday, the lowest since 2013. Yahoo Finance
Where can I find a Nike stock chart?
Free charts are on Yahoo Finance, Google Finance and most brokerage platforms. Choose a “Max” or 5-year view to see the long decline from the 2021 high.
Nike stock updates on Robinhood: does it show real-time data?
Robinhood shows the current price, day range, volume and 52-week range on the NKE page. Real-time data and news may vary by account settings, so check the app directly.
What is the Nike stock price for 500 shares?
Multiply the live price by 500. At Thursday’s close of $35.15, 500 shares were worth about $17,575. At roughly $32, they’d be about $16,000. Check the live quote before deciding.
What is the Nike stock news today?
Today’s news centers on the post-earnings drop, the Pace cost-cutting plan, planned job reductions and analyst target cuts from Goldman Sachs and Citi, among others.
Where can I see Nike stock price history?
Use the “Max” setting on Yahoo Finance or Google Finance, or a data site such as Macrotrends. Nike is down roughly 45% in 2026 alone, and the stock is at levels not seen since 2013.
What is the Nike and Jordan stock price?
Jordan Brand is not separately listed. It’s part of Nike, Inc. (NYSE: NKE). Jordan was about 13% of Nike’s global business and declined mid-teens last quarter. investing
How is Adidas stock doing?
Adidas (Xetra: ADS) traded around €143.48 on October 1, within a 52-week range of €129.95 to €196.40. First-half sales rose 10% to €13.34 billion, so its fundamentals look stronger than Nike’s right now. Its share price has also fallen from its high. ad-hoc-newsad-hoc-news
Not financial advice. Stock prices change constantly, and past performance doesn’t predict future results.
